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Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years

Pittsburgh, PA, January 9, 2024 – Direct Online Marketing (DOM), a leader in innovative digital marketing strategies, announces an essential upcoming webinar titled “Google SGE: Future Proof Against...

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Top PPC Tips for Dominating Sales in 2024

Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice and Visual Search The Rise of Hyper-Personalized Ads Mastering Keyword Strategy: Beyond the Basics...

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The 5 Bedrock SEO Rules That Will Always (Probably) Be True

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of SEO Technical SEO is Your Site’s Foundation Quality Content is King Conclusion Staying...

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The Impact of User Experience on SEO

Table of Contents Introduction Bounce Rates and Dwell Time Mobile Optimization Page Speed and SEO Content Accessibility Clear Navigation and Internal Linking Structured Data Markup Practical Tips for...

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Short, Snappy, Successful Video Content That Wins

Table of Contents How and Why to Use Video in Your Digital Ads Where Can I Use Video in My Digital Ads? Pre-Production: Laying the Groundwork Capture Attention in the First Seconds Keep It Concise and...

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Zen in the Art of First-Party Data Strategy

Table of Contents The Introduction The What and Why of First-Party Data Core Principles for Success Actionable Implementation Beyond the Basics The End I rarely write these blogs in the first person,...

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Should I Use an AI to Make My Next Website?

Table of Contents Introduction AI’s Potential Benefits Why the Human Touch is Essential How to Use AI Responsibly in Website Creation Okay, I Can Do It, But Should I? Should you use an AI to make your...

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Want Approval For Resellers And Partners To Use Your Trademark In Google Ads?...

The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In some cases, like when you have approved retailers or licensed resellers of your products that are encouraged to...

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How Much Do Internal Links Affect SEO? (Updated March 2024)

Every business on the planet wants its website to rank number one for every keyword that relates to its business. Leveraging internal links for SEO is one of the easiest ways to increase your changes...

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Personalize That Pay Per Click Plan Post-Haste!

Table of Contents Introduction Key Areas for PPC Personalization Advanced Personalization Tactics Measuring the Impact of Personalization Don’t Dawdle! Discover the DOM Difference Directly! We can’t...

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